The newly-formed ad-hoc committee is composed of several highly-trained social media specialists. It is designed to educate both public relations firms and their clients on how to become more efficient in their use of social media.
One of the company's crucial elements is their "Catalytic Converter," a day long training session providing top PR executives and their affiliated clients with key insights and new perspectives on how to better execute their daily operations using new technology.
This demand for efficiency through new technology is also taking place beyond the professional level.
In a November 2o Daily Orange article, Jamie Munks described a similar program to the "Catalytic Converter" that took place at the Newhouse School.
Professors interested in catching up with the media-tech world took a three-day course on how to use various programs including Adobe Photoshop, Soundslides, and Final Cut. The course ended with the professors learning how to create a website where they could upload the material they created.
It has never been easier within the field of communications to share large amounts of information so quickly and the Newhouse School is trying to keep its students and professors on the forefront of the technology used for transmitting that information.
The use of technology to a communicator's advantage no longer requires outsourcing to highly-trained specialists. Instead, company's expect their employees to take on much of the technological demand themselves.
This makes it crucial that students coming out of college are up to date on current technology and for that to happen, professors must adapt quickly.
Sean Silva
Ehling Blogger
For more information on AdHocnium, please visit adhocnium.com.
